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Annual 11/11 Promotion in China
November 11th marks the annual 11/11 promotion in China and Michelin Lifestyle capitalised on this huge cultural opportunity to boost sales in the flagship stores on JD.com and Tmall, China’s[…]
Author: Chelsea Haddon
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MICHELIN Introduces National Check Your Wipers Day to the US
Michelin North America introduced National Check Your Wipers Day to the US on Nov 16 2021, reminding drivers to regularly check their windshield wipers, to ensure optimal visibility in the[…]
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Michelin Lifestyle expand brand into the gaming world
Thanks to carefully negotiated authenticity agreements with software developers , Michelin Lifestyle has enabled the Michelin brand to be visible in some of the world’s top selling video games, such as Forza Motorsports, CSR racing[…]
National ‘Check your wipers day’ in the US
MICHELIN® Wiper Blades will celebrate the launch of the first-ever National Check Your Wipers Day on November 16th, to remind drivers to pro-actively check their windshield wipers. The campaign will run in the US only[…]
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What do athletes look for in their sports shoes?
Because we care about what people look for in their next sports shoe, we recently conducted a survey of over 2,200 Soles by Michelin fans and subscribers to find out.[…]
Michelin and Babolat – A technical partnership where ‘Every Step Matters’
Michelin have been working with fellow French sports brand, Babolat, for almost two decades, launching their first tennis shoe with Michelin soles back in 2003. Today, Michelin provides technical soles[…]
