Annual 11/11 Promotion in China

November 11^th marks the annual 11/11 promotion in China and Michelin Lifestyle capitalised on this huge cultural opportunity to boost sales in the flagship stores on JD.com and Tmall, China’s biggest on-line shopping channels.

Sales continue to grow year on year and exceeded those from last year by a massive 38%!

Wiper blades and inflators were by far the biggest sellers, accounting for over 50% of the sales between them, with car mats, window film and jump starters amongst other products sold.

The MLL China team, along with their on-line partner and licensee, Blue City, dedicate themselves to a 24hour working day in order to achieve such fantastic results and we congratulate them on their efforts and wish them a very happy Chinese new year of the Tiger.