About Us

Michelin Lifestyle Limited (MLL) was established in 2000, responsible for extending the MICHELIN brand to new product categories, either directly or under trademark or technology licenses.

Today, known as Michelin Licensing, we are part of Michelin Experience and contributing towards Michelin’s growth ambitions ‘Beyond Tyres’ by applying our expertise and know-how to a practical product range for every-day use.

Driven by the same Michelin group mission and purpose we aim to help enhance Michelin’s target consumer journey, delivering value and positive experiences through high quality, differentiated products in the key categories of Vehicle Accessories and Technical Soles.

Ranked 72 in the Top Global Licensors, we sell around 31million products per year worldwide, with a retail value of around $486 million.

Find out more about the Michelin Licensing business and how it contributes to Michelin Group goals in our presentation:
MICHELIN-LIFESTYLE-internal.pdf

Find out how our products are keeping consumers in motion however they choose to move in our video:

Discover our range of MICHELIN vehicle accessories and footwear with MICHELIN soles and where to buy them on our website: michelin-lifestyle.com

Learn more about Michelin soles, our brand collaborations and how we inform and inspire those with a passion for outdoor sports on our website: soles.michelin.com