European Licensee Workshop held in Berlin

On 11th and 12th June, MLL held its annual European auto accessories licensee workshop. There were 15 representatives from 9 different licensees (Annovi Reverberi, Custom Accessories, Fiac, Finatech, Impex, Matrix, Yo-Go Tyres, Ertedis and SPA). The event took place for the first time Germany, in Berlin. The aims of the workshop event were to find ways for licensees to work together to boost their businesses, to identify and develop synergies, as well as sharing contacts and best practices. It was a very worthwhile two days, which will be repeated in future years and potentially in other regions.

MLL held its annual European auto accessories licensee workshop