MLL on Michelin Booth at Goodwood Festival of Speed

MLL recently took the opportunity to display products on the Michelin booth at the Goodwood Festival of Speed. The event took place from 25th to 28th June and was held at Goodwood house, near Chichester, West Sussex.

MLL’s display followed the ‘From Tyres to Soles’ theme which showcased boots and shoes with a MICHELIN technical sole. There were three examples of products together with the MICHELIN tyre which inspired their design/compound/sculpture:

• Under Armour: Trail running shoe (based on MICHELIN WildGripper Cycle tyre)
• Northwave: Mountain Biking shoe (based on MICHELIN Rock’R Cycle tyre)
• TCX: Urban Motorcycling boots (based on MICHELIN Pilot Road 4 bike tyre)

The Goodwood Festival of Speed is the largest UK event for car and motorsports enthusiasts

The Goodwood Festival of Speed is the largest UK event for car and motorsports enthusiasts, which has been held every summer since 1993. It attracts 250,000 visitors, including more than 25,000 of these visitors coming from outside UK. It also has major corporate sponsors and participants, including; Porsche, Mercedes, Audi, Jaguar, Peugeot, MICHELIN, Daily Telegraph, RAC, TAG Heuer, Veuve Clicquot and Cartier. Activities at the event include:

• time trials
• new road car launches
• historic, classic and racing car demonstrations and displays
• famous racing drivers
• concours d’elegance
• auctions

It is a part of the UK “summer sports social calendar” with Wimbledon, Royal Ascot and the Silverstone Grand Prix.