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MLL continue to expand in Tyre Channel
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Michelin Lifestyle is continuing to expand the listing of products in the tyre channel. Gaining distribution in the tyre dealer channel is one of MLLs strategic priorities. MLL now has listing in:
- 169 Euromaster centres across France – which lead to an 11% increase in turnover for Euromaster.
- 180 out of 290 Euromaster centres in Germany with between 20 and 30 products in each centre.
- 1,528 independent tyre dealers have the MICHELIN Store within a Store display of auto accessories in US
- 188 Store in Store auto displays are found in Alliance dealerships across Canada
The MICHELIN Store in Store displays in North America come with two ranges of wiper blades, two types of pressure gauges and Smart Jumper Cables. Throughout the year dealers have opportunities to buy new or seasonal auto accessories to then feature and sell on their displays, including snowbrushes, tyre totes and inflators.
In the United States there is also some system testing coming to an end at TCi for the listing of MICHELIN wiper blades on their online ordering platform. Soon more than 20,000 independent dealers in the US will be able to order MICHELIN wiper blades along with their tyres.