Redesign of Car Care Range Packaging

French based automotive accessory licensee, Impex, recently completed a project to redesign the packaging for the MICHELIN car care range. Each of the car care products now have colour-coded packaging so that they are differentiated from each other. The main benefit of this is they are more easily recognisable on shelves in store. This makes it more efficient for consumers to spot the difference between products and is also easier and quicker when they come to repeat purchase. The same project has also been completed for the Ecological car care range.