New Snow Chain advertised in Auto Plus

The MICHELIN Elastic Fit snow chain is currently starring in advertisements in Auto Plus magazine! The snow chain, which was launched in time for the European winter season in 2013 will be advertised during the last few months of 2014 and continue into 2015 with the final advert depending on the weather.

The MICHELIN Elastic Fit snow chain is currently starring in advertisements in Auto Plus magazine!

The Elastic Fit snow chain is a hybrid design which combines the benefits of a metallic snow chain (strength and durability) with the advantages of a composite snow chain (quick and easy to fit). It is being distributed at specialist stores only, such as Euromaster, Norauto and Feu Vert and on a few online stores such as Oscaro.

The retail price for the nine references starts at €130 and goes up to €190 – higher than the Easy Grip composite snow chain and the metallic snow chains – which is aligned with the premium positioning of the product.