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Michelin Licensing Newsletter - Internal

Babolat’s Sponsorship Double!

0
  • by Dawn Cooper
  • in Footwear Archive
  • — 23 Sep, 2014
  • 2013_Propulse-4-noir-jaune-ext_HR-V2
    Propulse 4 tennis shoe
  • EricBabolat1
    Eric Babolat

French licensee, Babolat was the official licensee of the 2014 major tennis tournaments; Wimbledon and The French Open at Roland Garros. At Wimbledon the license deal meant that all shop staff, off-court staff and ball boys and girls were wearing the limited edition Babolat shoes carrying the Wimbledon logo. At Roland Garros, Babolat had a VIP booth where they entertained guests, as well as conducting product demonstrations and selling products at the tournament.

Babolat was the official sponsor of major tennis tournaments Wimbledon and The French Open

Babolat, who use MICHELIN soles on their Tennis and Badminton shoes, receive a great deal of visibility from these two famous tennis tournaments.

Tags: issue 25

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