MLL Products to be at the Paris Motorshow
0MLL have once again been invited to include its products in a display on the Michelin booth at the upcoming Paris Motorshow. The French automotive show will run from 4th to 19th October. MLL will take the opportunity to display two of its product ranges;
- Automotive accessories including the EasyGrip Composite Snow Chain and Stealth Wiper Blades
- Footwear including the Babolat tennis shoes and TCX Motorcycle boots, both containing Michelin technology
The key theme of the booth this year is innovation and these products were selected due to their high level of differentiation in terms of the performance benefits they deliver to the consumer.
Innovation is the theme for the MICHELIN booth this year.
Be sure to look out for pictures and a review of the Show in the next issue of Lifestyle.