Footwear Launched at Dakar Rally Themed Event

South American footwear licensee, Blas Corp, recently held a launch event in the Atacama Desert in Chile. The event was to launch the new MICHELIN trail running shoes to distributors and buyers with the overall objective of gaining retail placement for the shoes. Over 50 people attended the Dakar Rally themed event.

The soles of the MICHELIN trail running shoes are inspired by the design of the MICHELIN Desert Race, a motorcycle tire focused on adaptation to all types of surfaces, such as sand, rock, and even snow. This makes it ideal for races like the Dakar Rally, which 30 race wins since it was introduced to racing demonstrates.

the soles of the MICHELIN trail running shoes are inspired by the design of the MICHELIN Desert Race tyre

The shoes themselves are made from lightweight and breathable materials for quick drying and also helping to reduce the overall weight of the shoe. The rubber outsole has excellent abrasion resistance and flexibility helping to deliver a better performance.

The shoes will be sold in Chile, Columbia, Panama and Paraguay at prices ranging from $90 to $150 (US) and have been available since 1st June.