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Michelin Licensing Newsletter - Internal

MICHELIN Wiper Blades win Auto Express Product of the Year 2014

0
  • by Dawn Cooper
  • in Auto Archive
  • — 5 Jun, 2014
  • autoexp
    Auto Express Product of the Year logo
  • auto_2
    MICHELIN Stealth Wiper Blade

The MICHELIN Stealth wiper blade was recently named as ‘Product of the Year 2014’ by Auto Express Magazine. The UK publication announced the news at its awards ceremony in Birmingham in April, and it was announced in the magazine on 21st May. Auto Express said that, “this year, we were bowled over by Michelin’s Stealth hybrid wiper blades” and “without doubt, the Stealth hybrid blades have been the most innovative product we’ve seen in the past 12 months”.

The MICHELIN Stealth wiper blade was recently named as ‘Product of the Year’

MLL and its UK automotive accessories licensee, Custom Accessories Europe, will be allowed to use the ‘Product of the Year 2014’ logo on all of its advertising materials in 2014. We will promote this fantastic award for the wiper blades by running print ads in future issues of Auto Express.

The MICHELIN Stealth hybrid wiper blades have been developed to maximise their contact with the windscreen. This means they sweep close to the glass, so there’s no space between the screen and wiper, resulting in better wiping and fewer streaks.

Tags: issue 24

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