Wiper Blades in Successful Promotions with Mr Lube

In an effort to increase foot fall, Mr Lube (Canada) set the very ambitious goal of having a set of MICHELIN wiper blades installed with every oil change. In 2012, Mr Lube, in partnership with MLL and US licensees, Kleen-flo and Pylon, launched a 28 day promotion which resulted in a total of 236,000 MICHELIN wiper blades being installed on 120,000 vehicles. Coupled with a large media campaign (including TV, Print and Web), which generated in excess of 10 million impressions , car visits increased to unprecedented levels.

Back by popular demand, the 2013 promotion was expanded to 45 days and included 162 Mr Lube locations. Coupled again with a media campaign, an impressive 236,000 MICHELIN wiper blades were installed on 214,000 vehicles. This year the campaign will once again grow in scope. A projected 320,000 MICHELIN Wiper Blades will be installed on 225,000 vehicles. Impressions on Canadian motorists are anticipated to better 12 million.

A projected 320,000 Michelin Wiper Blades will be installed on 225,000 vehicles

Mr Lube is Canada’s largest lube brand, providing vehicle maintenance at approximately 165 locations across the country. At the customer’s convenience Mr Lube technicians will change the vehicle’s oil as well as replacing wiper blades with MICHELIN-branded blades.