Air Boutique Concept Continues to be Successful

A few years ago, Italian based licensee, Fiac, launched the Air Boutique. The Air Boutique is essentially a large MICHELIN branded merchandising unit which is highly visible in-store – it can best be described as a shop in a shop. It includes a package of different MICHELIN air compressors and accessories to be used with the compressors, such as; spray pistols, impact wrenches, air dusters and air hoses.

A large MICHELIN branded merchandising unit which is highly visible in-store

Recently, it has been redesigned by the FIAC marketing department and it is in now in more than 200 stores in countries such as France, Italy, Spain, Morocco, United Arab Emirates and Saudi Arabia. The continued requests to send more Air Boutiques to retailers demonstrates how well received and how successful retailers view this merchandising unit.