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Michelin Licensing Newsletter - Internal

New foot pump wins first award!

0
  • by Dawn Cooper
  • in Auto Archive
  • — 26 Mar, 2014
  • auto_1
    Michelin's award winning digital foot pump
  • auto_4
    Foot pump article cutting
  • advert
    Digital foot pump advert in Auto Express Magazine

The new MICHELIN digital double barrel foot pump was recently named as one of Auto Express Magazine’s top 20 car products of 2013. In reference to the 20 winners, the UK publication said “these are the products we just can’t live without”. The double barrel foot pump is part of a range of new inflation products which were launched by UK licensee, Custom Accessories Europe, in 2013. Auto Express commented that the MICHELIN foot pump is “really accurate and easy to use” and it “stays incredibly stable under foot”.

These are the products we just can’t live without

In the same issue as the product awards, Custom Accessories Europe took out a full page advert to promote the inflation range with a QR code linking to a video of the award winning foot pump.

Tags: issue 23

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