Kempa Become Main Sponsor Of German Handball Federation

German Handball shoes licensee, Kempa, recently became the main sponsor for the German Handball Federation, succeeding Adidas. This will be great visibility for the handball shoes, which feature Michelin technology in the outsole, as the official games of the German male national team are shown on TV (either ARD or ZDF) during:

During the 2013 handball World Cup, on average, 5 million people tuned in to watch Germany

• the World Cup
• the European Cup
• the Olympic games

During the 2013 World Cup, on average, 5 million people tuned in to watch Germany, and 10 million tuned in for the semi-final against Spain! The most interesting domestic league games are also broadcasted on WRD, NDR, MDR or SPORT1. This is especially good for the visibility of the shoes because after Football, Handball is the most covered sport in Germany.