New Elastic Fit Chain to Launch

The new MICHELIN Elastic Fit chain is to launch ready for this winter season in Europe. It is a hybrid design which combines the benefits of a metallic snow chain (strength and durability) with the advantages of a composite snow chain (quick and easy to fit). The MICHELIN Elastic Fit chain will be distributed at specialist stores only, such as Euromaster, Norauto and Feu Vert and on a few online stores such as Oscaro. There is no plan to gain placement in the mass market.

It is a hybrid which combines the benefits of metallic and a composite snow chains.

The retail price for the nine references will start at €130 and go up to €190 – higher than the Easy Grip composite snow chain and the metallic snow chains – which is aligned with the premium positioning of the product.