MLL Products Used in Promotions

Even if it is not the main distribution channel, MLL products continue to be used in various types of promotion. It is interesting for Michelin marketing teams to be able to choose from an already approved and developed range of products. A recent example happened in Thailand where Tyre Plus outlets were offered wiper blades and items from the comfort range. The promotions were buy 9 sets of wiper blades and get the 10th free and sell 5,000THB worth of the comfort line and get a free item from the comfort range. These items would then be sold in their outlets.

In North America, the MLL team are currently working with the local Michelin team on a promotion to support sales of tyres in which customers buying winter tyres will receive a free snow brush – see future issues of Lifestyle for more information.