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Michelin launch Radius Beam Blade in Europe
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Michelin Licensee, Pylon (Qualitor Automotive), have extended the launch of the latest Radius Beam blade to Europe with a comprehensive 360 degree marketing campaign rolled out across UK, France, Spain and Italy to support it, including:
- Landing Pages on michelin-lifestyle.com:
https://gb.michelin-lifestyle.com/en/promotions/uk-eurobeam-wipers
- Broad on-line campaign with ads on LinkedIn, Google and YouTube – Overall, the campaign got off to a great start with over 250,000 impressions on LinkedIn, over 3000 video views and 1400 referrals to the MLL website
- Dedicated wiper blade training site for distributors:
https://wiperbladetraining.com/
- Launch Videos also hosted on the MICHELIN YouTube Channel:
https://www.youtube.com/watch?v=VvG-h8yU30o
- Installation Videos in English, Spanish, Italian and French
- POS display
- Feature in the 1st MLL consumer newsletter going to over 2500 subscribers
- Listings in the Michelin brand store on amazon
- Facebook posts on solesbymichelin and the global social media network
- Yammer posts
- MLL e-mail footer
- MLL website Exit pop up
So what’s different about these wiper blades?
Precision engineering and advanced blade design enable a better all-round performance and uncompromising durability.
- Specific rubber compound developed with Ti-Tech coating for optimal efficiency and durability in the most severe weather conditions
- Cutting edge frameless blade performance meets the same quality standards as the original wipers on your vehicle
- 3D air control system delivers optimal performance at high speed
- Multi connector stystem with hook and u-adaptor is pre-installed for easy fitting and wider coverge
- One curved metal spline delivers optimised contact and better wiping performance
- Aerodynamic end clip reduces drag on windscreen for a smooth and quiet wipe
Visit the MLL website for more details about the product:
https://gb.michelin-lifestyle.com/en/promotions/uk-eurobeam-wipers