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National ‘Check your wipers day’ in the US
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MICHELIN® Wiper Blades will celebrate the launch of the first-ever National Check Your Wipers Day on November 16th, to remind drivers to pro-actively check their windshield wipers.
The campaign will run in the US only and highlights how to choose the right wipers fitment for your car and tips on how to check and replace your wipers at home.
Those who purchase wiper blades during the promotional period will also have the chance to win a magical MICHELIN NYC Experience for two, including airfare, two-night stay at a Luxury MICHELIN® Tablet hotel, 1-year VIP Premium Membership to Tablet hotels, 2 dinner experiences for 2 at a MICHELIN® GUIDE STAR Restaurant & a MICHELIN® Bib Gourmand Restaurant, and 2 sets of MICHELIN® Wiper Blades.
The campaign will be extensively promoted through social media, Michelin internal comms, press release, a dedicated landing page on michelin-lifestyle.com, a new wiper blade awareness radio commercial, weather channel digital ads for Amazon and a multi-vendor Mailer from Costco.
The video gives advice on what to look out for, signs of wear and when to change your wipers.
Why not check yours now and head over to michelin-lifestyle.com to purchase a new set.
Now available from amazon in some countries.