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Michelin Licensing Newsletter - Internal

MLL team up with Michelin Military Defence Division at AUSA trade show

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  • by Chelsea Haddon
  • in News Archive
  • — 16 Nov, 2021

The Association of the United States Army Trade Show (AUSA), is the largest land power exposition and professional development forum in North America, which took place in Washington DC in October.

With more than 650 exhibitors, the annual meeting is designed to deliver the Army’s message by highlighting the capabilities of organizations and presenting a wide range of industry products and services.

This year the Michelin Lifestyle US team joined their colleagues from the Michelin Military Defence Division to showcase, not only a range of tyres used in the military sector, but also a range of  military boots with MICHELIN outsoles from brand partners, Altama, Bates, Blauer and Magnum.

 

  • Altama Apex SBM features a sole which guarantees maximum flexibility, durability and stability.
  • Bates Rallyforce has an all-terrain sole which gives traction, stability and safety.
  • Blauer Crush is built specifically for security professionals with a which guarantees excellent self-cleaning grip, adaptability, stability and durability.
  • Magnum Strike Force’s outsole provides the highest level of adherence in rain or shine, and on a multitude of surfaces, thanks to a new slip and oil-resistant platform.

 

For more details visit: https://tecnostories.com/uniform/

Tags: issue 45

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