MICHELIN Radius Beam Blade Now Available in Europe

In October, Michelin licensee, Qualitor Automotive UK Ltd launched a new aerodynamic line of MICHELIN beam wiper blades for the European market, featuring reliable, cutting edge, OE frameless wiper design. This new addition builds on Michelin’s worldwide success, currently selling millions of blades annually around the world.

“Michelin has been manufacturing reliable and long-lasting wiper blades in the US market for more than 15 years,” said Martyn Holt, General Manager of Qualitor Automotive UK Ltd, one of the leading European distributors for MICHELIN Wiper Blades. “With Michelin’s undisputed leadership in rubber technology and our patented wiper technology for all-weather durability, European customers can now experience the clear advantage with MICHELIN wiper blades”

The new MICHELIN Radius Beam Blade features a multi-connector system for easy installation, a single metallic spline for optimized contact and performance, a spoiler with a 3D air control system, an aerodynamic end clip that reduces drag for a smooth, quiet wipe, and Michelin’s proprietary TI-TECH rubber coating for durability through the toughest weather conditions.

The product is launching with comprehensive coverage for nearly all European vehicles. Michelin is also launching a special line of the Radius Beam Blade, custom fit for Mercedes-Benz. The MICHELIN Radius Mercedes-Benz Beam covers 100% of Mercedes-Benz vehicles and features exact fit connectors and the same look as the OE Mercedes-Benz blades.

Years have been spent perfecting the design of MICHELIN Radius Beam Blade before launch. Every wiper must pass rigorous quality and performance tests for durability in extreme temperatures and weather conditions with consistent wiping performance. All wipers are tested at Michelin’s Ladoux proving grounds in France to maintain performance for at least half a million wipes. Testing results show that MICHELIN wiper blades outperform leading competitors with fewer wipes.

To learn more about the clear difference of MICHELIN wiper blades, visit www.michelin-lifestyle.com/beam

 

Pictured: Martyn Holt and Ross Williams of Qualitor UK, setting up their new wiper blade merchandiser in our new showroom at Michelin Lifestyle HQ with Simon Bates of MLL.