July 2022

Follow us on Facebook

  • Home
  • About Us
  • Contact Us
  • MLL website
  • soles.michelin.com
  • Facebook

Michelin Licensing Newsletter - Internal

MICHELIN Radius Beam Blade Now Available in Europe

0
  • by Chelsea Haddon
  • in News Archive
  • — 16 Nov, 2021

In October, Michelin licensee, Qualitor Automotive UK Ltd launched a new aerodynamic line of MICHELIN beam wiper blades for the European market, featuring reliable, cutting edge, OE frameless wiper design. This new addition builds on Michelin’s worldwide success, currently selling millions of blades annually around the world.

“Michelin has been manufacturing reliable and long-lasting wiper blades in the US market for more than 15 years,” said Martyn Holt, General Manager of Qualitor Automotive UK Ltd, one of the leading European distributors for MICHELIN Wiper Blades. “With Michelin’s undisputed leadership in rubber technology and our patented wiper technology for all-weather durability, European customers can now experience the clear advantage with MICHELIN wiper blades”

The new MICHELIN Radius Beam Blade features a multi-connector system for easy installation, a single metallic spline for optimized contact and performance, a spoiler with a 3D air control system, an aerodynamic end clip that reduces drag for a smooth, quiet wipe, and Michelin’s proprietary TI-TECH rubber coating for durability through the toughest weather conditions.

The product is launching with comprehensive coverage for nearly all European vehicles. Michelin is also launching a special line of the Radius Beam Blade, custom fit for Mercedes-Benz. The MICHELIN Radius Mercedes-Benz Beam covers 100% of Mercedes-Benz vehicles and features exact fit connectors and the same look as the OE Mercedes-Benz blades.

Years have been spent perfecting the design of MICHELIN Radius Beam Blade before launch. Every wiper must pass rigorous quality and performance tests for durability in extreme temperatures and weather conditions with consistent wiping performance. All wipers are tested at Michelin’s Ladoux proving grounds in France to maintain performance for at least half a million wipes. Testing results show that MICHELIN wiper blades outperform leading competitors with fewer wipes.

To learn more about the clear difference of MICHELIN wiper blades, visit www.michelin-lifestyle.com/beam

 

Pictured: Martyn Holt and Ross Williams of Qualitor UK, setting up their new wiper blade merchandiser in our new showroom at Michelin Lifestyle HQ with Simon Bates of MLL.

Tags: issue 45

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Previous story Add-One exhibit at International Bike Show
  • Next story MLL team up with Michelin Military Defence Division at AUSA trade show
  • Archives

    • July 2022
    • April 2022
    • January 2022
    • November 2021
    • September 2021
    • July 2021
    • April 2021
    • September 2020
    • January 2020
    • August 2019
    • April 2019
    • September 2018
    • May 2018
    • December 2017
    • September 2017
    • July 2017
    • April 2017
    • March 2017
    • December 2016
    • July 2016
    • March 2016
    • July 2015
    • April 2015
    • December 2014
    • September 2014
    • June 2014
    • March 2014
    • December 2013
    • September 2013
    • July 2013
  • Categories

    • Auto Archive (67)
    • Footwear Archive (59)
    • Foreword Archive (14)
    • In Focus Archive (14)
    • News (15)
    • News Archive (111)
    • Spotlight Archive (7)
  • Categories

    • Auto Archive
    • Footwear Archive
    • Foreword Archive
    • In Focus Archive
    • News
    • News Archive
    • Spotlight Archive
  • Recent Posts

    • MLL join the Tire Cologne Fair
    • Michelin’s sustainable partners
    • Check your wipers day comes to Mexico
    • Michelin Licensing reaches Top 50 in Global Licensors ranking
    Follow us on Facebook
    • Home
    • About Us
    • Contact Us
    • MLL website
    • soles.michelin.com
    • Facebook

    Designed & Maintained by Lesniak Swann