Michelin Lifestyle Products Launch on Michelin Flagship Store on JD.com!

The Michelin China Management Team has confirmed the integration of Michelin Lifestyle products to the Michelin brand portfolio by way of an e-commerce flagship store on JC.com, one of China’s leading e-commerce giants.

The move establishes MLL as an extension of the Michelin brand which will bring consumers more enriched experiences, whilst also helping the company make breakthroughs in consumer data through digitalized operations.

The JD-MLL project was officially launched in April 2021. Led by the idea of “Customer Centricity”, auto accessories and lifestyle products were selected to meet the needs of consumers in terms of safety, comfort, and pleasure of driving.

After several months of collaboration from more than 30 people from 11 different departments across the Michelin organisation, the Michelin Lifestyle products listed on JD.com on 15^th July.

23 products, including: Tyre inflator, valve, air purifier, storage box, fashion bags and tableware. We hope the diversified product range can meet the different needs of Michelin consumers in China.

The store has 330,000 followers and MLL will have a visual presence on the home page and be listed in the ‘Lifestyle’ category and contributed to the latest successful e-commerce promotion in June where sales were up 34%, on 2020.

Take a look at the store here: https://michelin.jd.com/view_search-579405-17206225-99-1-24-1.html