Michelin Lifestyle says Farewell to Christian and Welcome to Shivam

Since September 2011 Michelin Lifestyle Limited has been under the stewardship of Christian Delhaye. During this period the business has enjoyed strong, sustained growth and has developed a successful and engaged team of licensees whom together with the MLL team have grown the licensing business into a global success. Michelin products have opened new markets, spoken to new consumers and genuinely demonstrated that Michelin is much more than tyres.  

 

In July it was announced that after 10 successful years in brand licensing, Christian will move to a new role within the Michelin organisation and that Shivam Saxena will become the new head of Brand Licensing and Director of Michelin Lifestyle Limited. 

 

Shivam brings global experience from his previous roles within Michelin and externally from management consulting, where he worked with international consumer goods and automotive companies.    

 

We thank Christian for guiding MLL during his tenure, he has built strong foundations for future growth and his influence on the business will be apparent for many years.