New products for china

Following the CIAACE YASN tradeshow in Beijing, Michelin Lifestyle will expand their product portfolio in China to include:

• Cordless portable inflator
• Coolant
• Car deodorant
• Heritage accessories.

These reflect some of the new trends in China which are being driven by a rapid growth in the car modification market, maintenance instead of repair concept, performance and practicality over appearance, and electric vehicle accessories.

Using their flagship on-line store in China, Michelin licensee, Blue City, have been able to achieve a rapid and impressive e-commerce success, with an average 116,000 unique visitors per week, 4% conversion rate, 5000 units sold per week and 165,000 followers.