Michelin Collectors Store in Amazon Promotion Trial

The Michelin Collectors Store was the subject of the first promotion to be trialled on the Michelin brand store on amazon in France.

A special ‘Father’s Day sale’ was also supported by social media posts, a dedicated e-mail footer for the MLL team, a website banner for the MLL website and an e-newsletter to Collectors Store subscribers, offering up to 50% discount on selected items.

We look forward to seeing the results from amazon and Michelin licensee, Mediatoon, soon and to developing further promotions using Michelin licensed products on amazon in the future.