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Michelin Licensing Newsletter - Internal

Nordica wins gold again at ISPO

0
  • by Chelsea Haddon
  • in News Archive
  • — 1 Apr, 2021
  • MLL_EXTRANET_8V2

ISPO, the world’s biggest and most famous trade fair for the outdoor sports industry, was this year a virtual exhibition, held in January.

Their highly coveted awards were assigned digitally, by an independent jury rewarding the best products in terms of innovation, technology and creativity.

After the success of Nordica HF Elite in 2020, the Nordica Speedmachine 3130 S (GW), made it a double, winning the Gold Winner ISPO Award 2021 in the winter sports category.

Both models feature soles by MICHELIN, guaranteeing the best grip and stability when walking on any ground condition, thanks to the asymmetrical tread design. A specific design in the toe area also gives better wear resistance and TPU around the heel and toe with grooves help evacuation of snow and water.

The Speedmachine 3 130 S (GW) is an alpine ski boot all about speed. A special liner and shell made from a Honeycomb structure and softer material are individually adjusted using infrared.

The most unique feature is a flex adjustment system fitted on the back of the boot where the user can get a softer or harder flex, making it customisable to the skier’s technique, an innovation never seen before in the industry.

These are just 2 of the many innovative features which deservedly won this new edition it’s crown.

Read more here: https://www.nordica.com/newspeedmachine3

Tags: issue 42

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