Pylon launches new MICHELIN wiper blade “MEMORIES” campaign

MICHELIN wiper blades are by far our biggest selling product and our biggest market is the US where their key selling season is typically the first and fourth quarters each year, when most of the bad weather hits the US and Canada.

To promote the MICHELIN® wiper blades and increase brand awareness, our licensee Pylon has launched a new ‘Memories’ campaign.  Four digital spots were created and will run based on region, timing and weather triggered events through social media.

The new spots compliment the current “Hugs” campaign and shifts focus to key activities during the pandemic, remembering life’s adventures, and how MICHELIN wipers hug your windshield like our tires hug the road, clearing the snow or the rain efficiently in the most unpredictable weather and helping you reach your destination safely.

You can see two examples here around a hiking holiday with your family and picking up a new family pet. Who doesn’t love to see puppies in commercials?

 

HIKING: https://thr33fold.sharepoint.com/:v:/g/EQU6HO2a91RNl_WrwW8s91MBhu04MkqKlf5XJcRIEa_a-w?e=r23ric

 

PUPPIES:  https://thr33fold.sharepoint.com/:v:/g/EUY5wETDCM1Mmm8OcT2JnxABegCZ1m7ZmPM5jqXgeTBmkA?e=haexZS

 

Visit michelin-lifestyle.com to find your nearest retailer:

https://us.michelin-lifestyle.com/en/promotions/wiper-blades