Soles by MICHELIN

Soles by MICHELIN got off to a great start to the year with over 23,000 followers on Facebook and over 9000 subscribers to the website.

We smashed our annual targets in 2020, despite a difficult year, and will push them even further in 2021 to achieve the following:

• Grow our following, engagement rates and scope of topics covered
• Demonstrate the value of MICHELIN as an innovative and sustainable ingredient brand
• Driving awareness, traffic and sales for brand partner products
• Supporting and promoting the wider Michelin Lifestyle product range

 

We started the year with a subscriber incentive combined with a consumer survey which attracted over 1200 new subscribers and will give us valuable consumer insight about the outdoor sports they love and how they choose their footwear.

It will also help us understand the market needs and shape the future of MICHELIN soles developed going forward.

If you love outdoor sports or just want to learn more about soles by Michelin and the products we are involved in, join us on the journey:

https://soles.michelin.com/

https://www.facebook.com/SolesByMichelin/