Michelin Lifestyle climb the global licensor rankings

License Global’s Top 150 Global Licensors listing is an annual report which tracks the retail sales of licensed merchandise from the world’s leading brands across every segment of consumer products.

Starting with the Walt Disney Company at No1 with retail sales of $54.7B and ending with Rust-Oleum Corporation at No150 with retail sales of $65M.

Michelin Lifestyle climbed 11 places from their position last year to No72 with retail sales of $483M,  4 places ahead of closest rival Goodyear who regained 3 places reaching No76.

This is just one indicator Michelin Lifestyle use to measure their success in the brand licensing business.

With 30 Million licensed products sold in 2019, across 129 countries and with 86 licensing contracts and many more exciting projects to come, it shows that Michelin is so much more than tyres.

Read the full report here: https://www.licenseglobal.com/magazine/august-2020

Or visit our website to discover our product range: michelin-lifestyle.com