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Michelin Licensing Newsletter - Internal

Joe Nimble hits the Trail

0
  • by Chelsea Haddon
  • in News Archive
  • — 3 Sep, 2020

Following the successful launch of Joe Nimble’s road running shoe, nimbleToes Addict, the German based company have launched their second crowd funding campaign to support their next venture, nimbleToes Trail Addict.

Due for shipping in October 2020 you can get up to 30% off the retail price in this special early bird offer, so don’t delay, go to:

https://www.indiegogo.com/projects/functional-shoes-run-hike-and-walk-pain-free#/

Joe Nimble’s Functional Footwear design concept is based on the principle of toefreedom®, which provides the runner with an increase in stability due to extra room for the big toe to anchor, stabilize and control the foot. The rest of the body can relax, move efficiently and avoid overuse and unnatural stresses on joints and muscles which can cause pain and injury.

Joe Nimble decided to partner with Michelin because of their unrivalled expertise in rubber and tread design to equip their shoes with the perfect outsole to meet the unique demands of trail running. The result was a long list of features, benefits and technologies, all crammed into one shoe

Not to mention the additional features on the rest of the shoe.

Tags: Issue 41

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