MLL China collaborate with Michelin marketing team on consumer initiatives

Michelin Lifestyle in China have been working hand in hand with the Michelin tyre marketing team to deliver a number of successful consumer initiatives which will also increase visibility of Michelin licensed products

They ran their first successful consumer promotion during June and July in which the Michelin cooler & warmer and Michelin Auto Accessories Flagship Store Coupons were used as incentives to encourage consumers to buy Michelin tyres.

The campaign reached  over 38,000 consumers and resulted in over 500 orders and over 5000 coupon redemptions.

Other initiatives include:

• Smart interactive TVs which have been installed in over 2,000 tyre stores featuring various videos including Michelin Collectors Store and Michelin Wiper blades
• MLL product displays in all Tyre Plus stores and selected Michelin Car Service stores in Vietnam and Taiwan.

 

If you’d like to discuss similar initiatives or have your own ideas for promotions and collaborations across the Michelin business, please contact your regional MLL contact or dawn.cooper@michelin.com.