Pylon Launch New North America Tire Dealer Portal

Michelin licensee Pylon, recently launched a brand new version of their on-line portal for tire dealers across North America.

https://buypylon.com enables Michelin tire dealers to order Michelin wiper blades and other Michelin auto accessories and safety products in bulk using their Business Development Fund which accumulates monetary value according to the number of tyres they buy.

Tire dealers are maximising their revenue by reselling the Michelin licensed products. They get a merchandiser starter kit, discount off replenishment orders and access to exclusive special offers on new products.

This has proven to be a great initiative to raise the profile and visibility of Michelin licensed products amongst an already captive audience and to make the most of the power of the Michelin brand by promoting synergies across the Michelin business.

If you would like to discuss similar opportunities please contact your MLL regional contact or dawn.cooper@michelin.com