MICHELIN LIFESTYLE MAKE BIG WAVES IN CHINA

China is still an emerging market for Michelin branded products and where Michelin Lifestyle see some of their growth coming from over the coming years.

2019 saw a 325% increase in vehicle accessories sales since 2018, with wiper blades and car mats being the top 2 selling products.

E-commerce giant, JD.com, China’s equivalent to Amazon, played a massive part in this growth selling over 19,000 wiper blades in just 1 day and increasing car mat sales by 111%

Michelin Lifestyle 1^st Showcase at 2019 Automechanika Shanghai

Michelin Lifestyle recently debuted at the 15th International Exposition of Automobile Accessories, Automechanika in Shanghai, showcasing the full range of Michelin automobile accessories and lifestyle products to the Chinese market and consumers, together with their licensees.

The event took place at the National Exhibition and Convention Center in Shanghai from 3^rd to 6^th Dec and attracted 590 exhibitors and 159,728 visitors.

 

During the event, Michelin demonstrated various new products for the first time, including Michelin high-performance solar film which is divided into 3 series — Premium Michelin multi-layer protective film, Medium Michelin Nano-level UV skincare film, and Classic Michelin Nano-level HD protective film.

Also the Michelin belt drive system, a range of OE-standard timing belts, tensioners, idlers, accessory V-belts and repair kits for the automotive aftermarket.

 

Besides these new product launches, licensees NFA, Qualitor, Steigentech, Mebao, Nuokang, Annovi Reverberi and Tata displayed products established in the market, including wiper blades, pressure gauges, inflators, hand tools, snow brushes, snow chains, pressure washers, car deodorant, car mats and lifestyle accessories such as footwear and heritage.

 

Based on the feedback from visitors and licensees this 1^st showcase was well received and resulted in many product inquires and business opportunities.

Consumers showed a high level of interest and licensees, who usually have a small booth on their own, benefited from the higher visibility of being part of the Michelin Lifestyle booth under the Michelin brand.

Overseas licensees also had the opportunity to meet the China licensees which enabled them to have useful exchanges on their latest product releases.

 

Colleagues from the Michelin China marketing and sales teams were also invited to give them a better picture of the Michelin Lifestyle business.