LOOKING GOOD! – NEW PRODUCT AND PACKAGING DESIGNS

Earlier this year MLL introduced a new set of guidelines to help our licensees create more impactful and consistent Michelin branded products and packaging designs.

Many licensees have already started to put the new guidelines into practice and the results are remarkable.

The overall objective is that Michelin products will stand out in retail stores, amongst competitor products, they will look and feel more premium, and they will be more recognisable as a Michelin product thanks to consistent logo placement, colours and fonts used and unique design cues such as the yellow chevron.

Before

 

After