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Michelin Licensing Newsletter - Internal

From the road to the street: The exclusive sneaker from Michelin and Camper

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  • by Dawn Cooper
  • in Footwear Archive
  • — 14 Apr, 2019
  • Camper1
  • Camper2
  • Camper3
  • Camper4
  • Screenshot 2019-04-16 at 11.50.58

A fusion of style and performance that is ready for anything. Camper and Michelin have teamed up for a unique partnership to develop a shoe that combines advanced durability and unmatched technical expertise, and at the same time as being stylish: The MICHELIN Pilot Sport sneaker.

The sole of the Camper Rolling limited edition is influenced by Michelin’s Pilot Sport range of tyres, with the patented ‘Premium Touch’ sidewall design which is made of rubber but feels like velvet. You can literally experience the innovation behind the design. And what better place to showcase them than at the new MICHELIN Pilot Sport 4 SUV tyre launch event in Lisbon, Portugal.

Just like the tyre, they boast excellent grip in wet and dry conditions, exceptional durability and flexibility and adaptability to varied surfaces from the street to gravel tracks.

The limited edition slip-on sneaker in the signature Michelin colours – white, blue and yellow for the sole, a black-on-black mixed-material upper, and the unmistakable Michelin Man on the back of the shoe – is limited to just 500 pairs which will be on sale from 15th March on-line and in selected European stores in Vienna, Munich, Berlin, Frankfurt, Hamburg, Cologne, Zurich, Copenhagen, London, Edinburgh and Lisbon.

The release comes one year after the Michelin-Camper partnership was born. The original Camper Rolling model which also features a Michelin sole, will continue to be available as a unisex collection in more than 20 variants and in a selection of fashion driven shades of pastel for the Spring/Summer 2019.

Watch out for our Facebook competition to win a pair or visit camper.com.

The all-new and exclusive @Camper Rolling MICHELIN Pilot Sport is an electric fusion of curves, style and performance. Just like the tire it was inspired by.

Visit: https://www.camper.com/en_GB/men/shoes/rolling/camper-rolling-K100532-001

Tags: Issue 38

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