MLL at International Auto Trade Fair

Michelin Lifestyle were excited to once again be exhibiting at Automechanika, Frankfurt, the world’s leading trade fair for the automotive service industry.

The 2018 event attracted a record number of exhibitors and visitors with 5,000 stands and 136,000 visitors from 181 countries. So it really is the place to exhibit and launch new products in the automotive parts, accessories and services sector.

Nine Michelin licensees presented their range of MICHELIN vehicle accessory products on the booth, the common aim being to generate new enquires from distributors and retailers to help grow our business.

The full range of MICHELIN products on display included high pressure washers, tyre inflators, foot pumps, pressure gauges, car mats, car care and cleaning products, windscreen wipers, snow chains, winter accessories, hand tools, timing belts and safety accessories.

The stand was prominently located in the centre of the “Accessories and Customising” Hall and was organised and managed by MLL’s European team based in Karlsruhe with representatives from the Licensees on hand to talk to visitors.