Michelin Wiper Blade TV Ads air in the US

Consumers are getting a fresh look at MICHELIN® Wiper Blades thanks to a national advertising campaign in the US. Anchored by 15 and 30 second television spots, the campaign includes radio and digital support, and has run on top-tier networks from October 2018 to April 2019.

The campaign aimed to raise overall awareness for MICHELIN® Wiper Blades as a premium choice for drivers who value safety and performance. The creative draws upon consumer familiarity with the iconic Michelin Man “hug” to inspire a sense of safety and security. The ads introduce the tagline, “Michelin Wiper Blades hug your windshield like our tires hug the road.”

The MICHELIN® wiper hug is the result of exclusive innovations, including Smart-Flex™ technology which features in MICHELIN® Hybrid Wiper Blades and combines the windshield-hugging features of a conventional spring-loaded blade with the anti-snow build-up feature of a beam blade for ultra-quiet and superior streak-free wiping in any weather. The result is long-lasting, all-season performance for optimum visibility.

MICHELIN® Wiper Blades are available globally at auto stores and major retailers including Walmart, Amazon, Costco, Halfords and many others.

For additional information visit  www.michelinwipers.com or www.michelin-lifestyle.com