MLL exhibit at International trade fair

MLL was excited to once again be exhibiting at this year’s Automechanika in Frankfurt, 11 – 15 September.

Automechanika Frankfurt is the world’s leading trade fair for the automotive service industry which takes place biannually. 133,000 trade visitors from 170 countries came to the previous event in 2016 so it really is the place to exhibit and launch new products in the automotive parts, accessories and services sector.

Nine Michelin licensees presented their range of MICHELIN vehicle accessory products on the booth, the common aim being to generate new enquires from distributors and retailers to help grow our business.

The full range of MICHELIN products on display included High Pressure Washers, tyre inflators, footpumps, pressure gauges, car mats, car care and cleaning products, windscreen wipers, snow chains and winter accessories, hand tools, timing belts and safety accessories.

The stand was prominently located in the centre of the “Accessories and Customising” Hall and was organised and managed by MLL’s European team based in Karlsruhe with representatives from the Licensees on hand to talk to visitors.