Introducing the Michelin collectors store

Michelin, in partnership with Mediatoon, have launched an exclusive new range of Michelin collectibles which are available to buy on-line at www.collectors.michelin.com

A press launch event was held at The Automobile Club de France, in Place de la Concorde, Paris, to showcase the range of limited edition, hand crafted products. Christian Delhaye, Managing Director of Michelin Lifestyle, made a presentation to over 40 French journalists from different medias and so far over 40 press articles have been published.

The collection includes screen prints, figurines, a replica car and garage, book and enamel plate, all of which leverage the heritage of the Michelin brand and celebrate the Michelin man in his many guises over the years.

Around 40 products feature in the initial range, with more planned for next year and prices ranging from €19 for a contemporary PVC Bibendum figurine to €825 for a scale replica Peugeot 202.

The range is largely aimed at collectors of Michelin or heritage automotive memorabilia and Michelin employees but is available to buy on-line globally.

It also featured at the highly acclaimed Goodwood Revival event in the UK and will soon be on display in the Michelin shop at L’aventure in Clermont-Ferrand.

Watch out for our social media campaign to support the launch featuring the below videos:

 

Visit: www.collectors.michelin.com