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Michelin Licensing Newsletter - Internal

Evvo snow shoe shortlisted for design award

0
  • by Dawn Cooper
  • in Footwear Archive
  • — 4 Sep, 2018
  • EVVO-Snow-Shoes-2-619x352
  • EVVO-Snow-Shoes-619x364

EVVO snowshoes, with a MICHELIN sole, have been shortlisted for the 2019 “Etoile du design” award by French association APCI.

The EVVO snowshoe was launched last year and will be available for consumers to buy soon. The overshoe is specifically designed for winter hiking and Nordic walking, with an outsole which has been co-developed with Michelin using a 100% rubber compound for optimal grip and flexibility at extreme temperatures down to -40 degrees and after long-term use.

The Observeur du design award rewards the achievements of product designers and companies and is highly recognized by the Ministry of Economy and Finance and the Ministry of Culture. Judged by an independent jury of experts the award allows participants to boost their reputation internationally among their consumers and industry leaders.
The winner of the design award will be announced in Paris in December. In the meantime look out for their website and product launch in October.

Tags: Issue 37

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