Babolat & Michelin Sole Power Competition smashed it!

Just as Wimbledon was in full swing and the summer season well and truly with us, we launched our latest exclusive competition on Sole Power.

MLL teamed up with tennis experts, Babolat to offer an epic special edition Babolat Wimbledon collection to one lucky winner. The prize consisted of:
• Pure Strike Wimbledon tennis racket
• Propulse FURY All Court Wimbledon tennis shoes (with Michelin soles)
• RH12 Pure Wimbledon racket bag
• Male or female Babolat Wimbledon full whites
• Babolat Wimbledon Core Cotton t-shirt

And the campaign statistics stacked up nicely too, showing a true brand collaboration. In just 3 weeks the competition, featured on www.sole-power.com, achieved the following results:

• Total unique landing page views: 16,314
• Total entries: 8025
• Babolat subscribers: 3102
• Sole Power subscribers: 2785
• Overall conversion rate: 49.19%
• Facebook Reach: 467,186
• Twitter Impressions: 186,684
• Babolat’s organic activity on their social media channels helped drive over 6000 visits to our landing page

Don’t worry if you missed out. We will be back with another fantastic promotion later in the year. Why not subscribe to our monthly newsletter so you don’t miss out and check out the other inspirational stories whilst you are there.

Visit: www.sole-power.com