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Michelin Licensing Newsletter - Internal

Go wild for the latest Sole Power giveaway!

0
  • by Dawn Cooper
  • in Footwear Archive
  • — 29 May, 2018
  • WC2-1440x800-619x364

Following the success of the Mizuno trail running shoe competition at the end of 2017, MLL launched their second competition on Sole Power to win, not 1, but 2 pairs of Wild Country rock climbing shoes.

The shoes are a first for climbing experts Wild Country, who chose to work with Michelin to develop the soles using the same expertise learnt from the development of MotoGP tyres. The unique design of the single piece sole allows for increased sensitivity and friction smearing. It also provides excellent edging properties and durability, the dream combination for climbers looking for a shoe to serve them across multiple styles of climbing.

For a full product review go to: https://sole-power.com/wild-country-meshuga-parthian-climbing-shoes/

Tags: Issue 36

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