Total Brand Licensing

Michelin lifestyle will feature in the summer edition of Total Brand Licensing magazine, a quarterly publication for the brand licensing business. This edition has a feature on Nostalgia so we thought it was only fitting to tell our story, about the Michelin brand, it’s history and heritage and how that is being adapted to a range of gifts and collectible products. The aim is to raise awareness of Michelin in the brand licensing business, especially in the highly lucrative categories of gifts and collectibles and heritage and nostalgia, and to attract new licensees with whom we could extend our product range.

You can see the full article on page 48:

http://library.myebook.com/TL/total-brand-licensing-summer-2018/1186/#page/1