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Michelin Licensing Newsletter - Internal

Kempa launch Attack Pro Contender Caution

0
  • by Dawn Cooper
  • in Footwear Archive
  • — 13 Dec, 2017
  • Kempa-Attack-contender-619x364

One year after the introduction of the Wing Lite handball shoe, which stands out for its low weight and high flexibility, Kempa have now added to their range a shoe known for its robustness.

The new Attack Pro Contender Caution is the lightest stability shoe on the market weighing just 318g (size UK 8)! Thanks to the MATRYX® technology using kevlar fibres, the shoe is very light but provides exceptional stability to withstand the power required for jumps and 1-on-1 duels. The patented MICHELIN outsole supports the reduction of weight and guarantees optimum grip and feedback to the ground.

To support the launch of Attack Pro Contender Caution, Kempa released a promotional video which reached 180,000 people thanks to Michelin and Kempa social media campaigns.

See the full Kempa range here: https://gb.michelin-lifestyle.com/en/footwear-technical-soles/brands/kempa

 

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