Kempa Handball Players Star At Frankfurt Motor Show

MLL added a different twist to the Michelin booth at the Frankfurt motor show this year by working with footwear partner Kempa on an animation for the public.

German national handball players Uwe Gensheimer and Jannik Kohlbacher, who both play in Kempa shoes with a Michelin sole, were invited to the Michelin booth to meet and greet 5 Facebook fans who won a competition before the event to have a private VIP breakfast with them. .

Afterwards more fans waited on the booth to see an interview with the 2 players and a public autograph session.

Over 45,000 people were reached through the different activities on German Michelin social media channels for this animation.