MLL Do Their Bit To Promote Sports

During the first week in September the Forum Hall at the Michelin head office in Clermont Ferrand, was transformed into a mini expo for the promotion of sports to Michelin employees.

Michelin Lifestyle showcased a range of shoes for hiking, running, biking, ski-ing, mountaineering, tennis and badminton. All shoes feature a sole co-developed by Michelin Lifestyle’s technical team based at Michelin’s R&D headquarters in Ladoux.

The selected range of products also demonstrated the wide variety of premium brands Michelin are partnering with such as Babolat, Mizuno, Garmont, Nordica, Columbia and Shimano, all of whom are at the top of their game in their respective sports.

ASM Omnisports, a multi-sport club based in and around Clermont Ferrand were also part of the expo, promoting their range of clubs and sports facilities. They also had a demonstration of wheelchair tennis and boxing where visitors could try it for themselves with the expert help of sports coaches.

For details of the full range of footwear with Michelin soles and where to buy them, go to www.michelin-lifestyle.com or contact your local MLL representative (see contact us)