Michelin Man Mascot returns

From July, truck drivers welcomed back their favourite travel companion in the form of a new Michelin Man figurine for the exterior of their cabin.

Beloved by road transport professionals everywhere and to meet the overwhelming demand expressed by truckers, the iconic Michelin Man Mascot made a triumphant comeback on truck rooftops.

An ambassador for the brand since 1898, voted Best Logo of the Century in 2000 by a Financial Times international panel of judges, and ranked in 2007 by Advertising Age and Century Icons as one of the world’s top-ten advertising icons, the famous Michelin Man – aka ‘Bibendum’ – has donned a number of looks over the years.

To support the launch, Michelin Group invested in the production of a video and a social media campaign to promote it. The video shows the evolution of the Michelin Man over the years and can be seen on the Michelin Facebook page:

https://www.facebook.com/Michelin/videos/vb.233766426820527/656445261219306/?type=2&theater

It already has 4.4K views but feel free to like and share it further with colleagues, friends and family.

The new Michelin Man Mascot is available from service stations across Europe and from tyre dealers in Germany.