MICHELIN from Tyres to Soles

Many of you will be well aware that we have been working with a number of footwear brands to co-develop the outsoles of their shoes for everything from work safety boots to agriculture or chef wear and sports shoes for running, cycling, hiking, tennis, handball snow-boarding, skate-boarding and much, much more.

But do you know what’s behind the concept? We try to explain our ‘Tyres to Soles’ story in our blog post on Sole Power. Follow the manufacturing process steps from concept through to finished product and see our ‘Tyres to Soles’ video filmed in the UK: https://sole-power.com/michelin-soles/