MLL and Babolat hold mini Expo at Ladoux

MLL recently teamed up with licensee Babolat to promote their latest initiative to Michelin employees in France.

Babolat have launched a website exclusively for Michelin employees in France to buy their complete range of products directly on-line at a discounted price.

Since the partnership between Michelin and Babolat began in 2002, Michelin researchers and the technical team in Ladoux have been developing rubber compounds and designing sculptures for high performance tennis and badminton shoes that are tailored to meet the needs of players on all court surfaces.

By transferring the technologies and materials used to develop Michelin high performance tyres, Babolat outsoles share similar properties and just like tyres are designed to give players exceptional performance, optimum grip, sliding balance and durability.

So what better place to help launch this project than its birthplace.

A product display was set up in the entrance hall and Olivier Bruet, Footwear Programme Manager for MLL and Philippe Souyri from the MLL Technical Innovations team based in Ladoux, were both on hand, along with product experts from Babolat, to showcase the selected product range and to answer any questions from Michelin employees and visitors passing by.

For more details:

• Simply visit: WWW.PARTNER-STORE.BABOLAT.FR
• Add the products you want to your basket
• Create an account using your name, E-mail and create a password
• Enter partner code Babolat

Some Babolat products are also on display in the Michelin Forum shop where you can order using the electronic device provided.